Designing Digital Experiences People Actually Understand

My career started in graphic and visual design and moved, project by project, into UX and product design. That path is why I look at the whole experience and not only the interface.

Brand is where I started. My degree pairs marketing with human-computer interaction, so I treat a brand as a business decision first and a logo second.

I've built brand identities from the ground up for training companies, law firms, an asset manager, a payment provider, an engineering consultancy and event organizations. Each one starts with strategy: interviews with the client and their customers, a review of competing brands, and a short set of brand words everyone agrees on before anything is drawn. Only then do I explore the mark, sometimes through twenty or more options narrowed to one, with the reasoning for the choice written down.

What I deliver is a system, not a file: logo and lockups, color and type checked for accessible contrast, illustration and icon styles, guidelines, and templates the client can run without a designer. That work has included a two-brand family with its own learning sub-brand, a mark designed to work in both Japanese and English that is now used on signage and print, and an identity that runs in English and Kinyarwanda. After handover, clients publish their own on-brand material, which is the result I design for.

I start with how people actually work: what they are trying to get done, where they get frustrated, what information they need and what is in their way. From there come user flows, information architecture, prototypes, design systems and finished products that are clear, practical and easy to use.

Much of my recent work is AI: enterprise assistants, conversational experiences, AI-powered search, voice and image tools, meeting recaps and assistant-based solutions. I use generative AI assistants in the design work itself and to improve everyday workflows.

I also work with organizations as a Microsoft 365 solution architect: planning intranets, collaboration, automation and governance, then designing the experience on top. That technical footing, together with project management experience, lets me work comfortably with developers, product owners and leadership and carry a project from early planning through implementation.

Training is the other half of the job. I lead workshops, webinars and training sessions on AI, Microsoft 365, UI/UX and technical writing, mentor designers, and help teams get comfortable with new tools through practical use, not feature tours.